WEBSITE DESIGN & DEVELOPMENT
We build highly customized websites with visually compelling graphics .
Your website is your single most important marketing tool. It is the front door to your business.
We work with our clients to determine the objective of their website. We build websites that drive new customers or patients to your business or medical practice. The components of a great website are: branding, logo, color palette, custom imagery, graphics, video, SEO, Google Analytics, call to action and so much more.
Branding, Logo & Color Palette
Every website project starts with a review of your current logo, and color palette. Based on our findings, and discussion with the client, we may recommend a revised logo, branding and color palette. Every logo needs an occasional update, even Coca-Cola updates their logo periodically. The new branding, logo, and color palette will leverage the latest trends in creative website development and branding to ensure we are strategically positioning your brand in the market. The branding process is always very collaborative with the client.
Custom Graphics & Photography
Yes we use stock photography, but wherever possible we create custom graphics for our clients. Also, we think nothing warms up a website like actual photography of your staff, clinic, or business. We can arrange for a photographer or you may use your own. When a website uses photography of the clinic or business (rather than stock photography), we have seen a higher ROI for our lead generation initiative/.
Video
All marketers love video, but for digital marketers it is especially compelling. Adding a video of your business, philosophy, or services, will help potential customers or patients learn more about you, and get a sense of who you are. We can arrange for a videographer or you may utilize your own. In this case we do not recommend DIY videos, we believe that your website should be professional, and your videos should reflect your brand.
SEO
If you want your website to be found, you need SEO (search engine optimization). SEO is focused on growing your organic search results so your business can be found easily by potential customers or patients. Bradford Marketing has been involved with SEO for over 15 years, we get placement for our clients.
Analytics
"If you don't measure it, you can't improve it.", we couldn't agree more. We like numbers, we are constantly reviewing your analytics across all the platforms to make sure we are delivering results.
Responsive Design
On average, 70% of your website visitors will view your website on their mobile device. Mobile is so important that Google indexes your mobile site now, not the desktop version. If your site is not responsive you will lose your Google ranking and lose your customers.